Marketing Manager

About the Role

Exebyte is seeking a strategic and data-driven Marketing Manager to lead our growth initiatives in Banja Luka. In this role, you will be responsible for crafting and executing comprehensive marketing strategies that elevate our brand presence, drive lead generation, and foster customer engagement. You will collaborate closely with our product, sales, and design teams to align marketing efforts with our business goals and ensure a cohesive brand narrative across all channels.

Responsibilities

• Develop and implement integrated marketing strategies to increase brand visibility and market share.
• Manage and optimize digital marketing campaigns across SEO, SEM, social media, and email channels.
• Analyze market trends, customer insights, and competitor activities to identify growth opportunities.
• Collaborate with design and content teams to produce high-quality marketing collateral and thought leadership content.
• Track, analyze, and report on key performance indicators (KPIs) to measure campaign effectiveness and ROI.
• Organize and participate in industry events, webinars, and conferences to promote Exebyte's solutions.

Requirements

• 3+ years of experience in B2B marketing, preferably within the technology or software industry.
• Proven track record of managing successful marketing campaigns from conception to execution.
• Strong understanding of digital marketing tools (Google Analytics, HubSpot, etc.) and social media platforms.
• Excellent written and verbal communication skills in English and local languages.
• Ability to think strategically while also being hands-on with execution.
• Experience with content marketing and lead generation strategies.